+ WEEK ONE : BRAND RESEARCH
We’ll begin with a brand questionnaire and Pinterest board to hone in on your ideal online presence. We’ll talk through your audience, your goals, as well as strengths and weaknesses.
During phase two, we’ll review two mood boards and color palette options created using inspiration from your homework. These are essential to seamless design and branding for all platforms.
+ WEEK TWO : LOGO DESIGN
It’s time to combine all of strategy notes into visually appealing design. I’ll send over two options for you to choose from for your logo based on your final mood board and we’ll get started. Once we finalize your main logo we’ll work on the alternative mark. This mark is also referred to as an alternate logo used when you don’t need your main logo.
In addition to your logo and submark we will also develop a favicon to represent you online. The favicon is the small icon you see in your browser tabs. We’ll create one that not only works in each browser, but work cohesively with your brand.
+ WEEK THREE : BRAND DEVELOPMENT
Our process is almost complete, but now we need to finalize the process. We’ll handle everything within three main areas: Typography, Patterns and Icon Design, before final files are delivered. For the first area, we’ll select your header, accent and script fonts to help you with consistency on all marketing materials for both print and web.
From your mood board we will create your own brand pattern and set of icons to use throughout your materials. Once everything is approved by you, I’ll send over your final files. Now you’re ready to launch!